Whiskey Row on Montezuma Street was the beating heart of frontier Prescott. At its peak, you could drink at a different bar every 10 feet. The saloons, hotels, and mercantile businesses that lined this block defined a territorial capital built on gold, grit, and whiskey.
On July 14, 1900, a miner accidentally started a fire at the OK Annex (now Whiskey River Tavern) that nearly destroyed the entire block. The Great Whiskey Row Fire of 1900 is one of the signature stories of this tour, and how Prescott responded is a tale of ordinary citizens becoming heroes.
The Palace Saloon, Arizona's oldest, still has the original bar from the 1880s. Doc Holliday and Big-Nose Kate drank here. Matt's Saloon once hosted an impromptu Bruce Springsteen concert. Sam Hill's Mercantile may have given us the phrase 'What in Sam Hill?'
The Scopel Hotel (now Doc's Whiskey & BBQ) was one of only two brick buildings to survive the fire. JL Fisher's Mercantile (now Bank of Arizona) became Prescott's first gas station and Ford dealership. Every storefront on this block has a story most visitors walk right past.
A miner's mistake nearly erased Whiskey Row. The story of how ordinary citizens saved the Palace Saloon's bar has become Prescott legend.
Arizona's oldest saloon with the original bar from the 1880s. Doc Holliday drank here. Big-Nose Kate was a regular.
Matt's Saloon hosted an impromptu Bruce Springsteen concert. Whiskey Row still knows how to throw a party.
Whiskey Row is located at 120 S. Montezuma St, Prescott, AZ 86301, in downtown Prescott, Arizona. It is one of 10 stops on the Prescott History Tour, a 2-hour guided walk through Yavapai County's territorial-era landmarks.
Whiskey Row is part of downtown Prescott's public streetscape and can be viewed any time. The Prescott History Tour walks past it every morning at 10AM with full historical context, sourced stories, and the people behind the place.
Walking. Whiskey Row sits inside the Prescott History Tour route, a 1.5-mile loop from Courthouse Plaza through Whiskey Row and on to Nob Hill. Daily at 10AM. $35.
This stop is part of the Prescott History Tour. Daily at 10AM.
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